Bachelor of Arts

Arts Entrepreneurship with a concentration in Music Industry

Music is not what we do – it is how we feel, how we speak, how we live. Music is who we are. It is in our heart. With core study in classes like music theory, practices and historical development, combined with applied musical study, you will be well on your way to take your love of music and become a driving force in the music industry. 

Tiffin University’s Music Industry degree is designed to prepare students for a future in entrepreneurial music, or for working behind the scenes in the multifaceted and growing music business. While many colleges offer ‘music business’ degrees that are simply a combination of the same courses offered separately to music and business majors, Tiffin University’s BA in Arts Administration–Music Industry is designed from the ground up with today’s music industry in mind.  And rather than offer courses that survey how the music business operates now and in the past, this degree looks into the future, providing majors with the broad interdisciplinary skills and adaptability that will be needed to succeed in the rapidly-changing nature of today’s music industry. The degree requires coursework in Music Performance, Theory, Music Business, Arts Management, Sound and Recording Technology, and Popular Music Studies, as well as courses in Business and Communication. Together this well-rounded degree program provides students with a common foundation of knowledge required of all music industry professionals.

TU students benefit from a variety of real-world experiences open to them, serving in leadership positions with the four major music festivals sponsored each year by Tiffin University, as members of TU’s Music Industry Teams, and in a required internship and senior project. Past TU students have interned with the Walt Disney Companies, the Rock & Roll Hall of Fame, major regional arts organizations, recording studios and non-profits. These unique opportunities allow TU students to graduate not just with a degree, but with a strong resume that can open many career possibilities.

Core Curriculum of the School of Arts & Sciences 49 hours
Arts Administration Major 24 hours
Concentration 24 hours

  • MUP121 Musicianship I
  • MUS100 Music Convocation (2 semesters required)
  • MUS230 Introduction to Sound and Recording Technology
  • MUS327 Survey of Music Business
  • MUS427 Music Business Seminar
  • Two of the following:
    • MUP221 Musicianship II
    • MUP240 The Rhythm Section 
    • MUS324 Survey of American Popular Music 
    • MUS330 Recording Studio Performance & Practice
  • One of the following sequences:
    • MUS110, MUS210, and MUS310 Instrumental Ensembles, or 
    • MUS112, MUS212, and MUS312 Choral Ensembles
  • The following sequence performed on only one instrument: 
    • MUS115, MUS215, MUS315 Private Music Instruction: Primary Area

Total BA hours 121-123 hours


This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.

On Campus - Offered in a 15-week semester format with start dates of January and August


All Arts Entrepreneurship concentrations offered

Music Fundamentals I (MUP101) - An introduction to the elements of music, including study of the staff, clefs, key signatures, scales, time signatures, notation, meter and rhythm, major and minor chords, song writing techniques, application of theory at the keyboard, and rhythmic, melodic and harmonic ear training. No musical background is required or expected. Access to a piano/keyboard and music notation software is required. 

Music Convocation (MUS100) - This course requires students to attend on-campus recitals, workshops, presentations and master classes, presented by University staff, faculty and students. These convocations will be held one hour per week at a consistent time, e.g. Wednesdays at noon. 

Introduction to Sound and Recording Technology (MUS230) - Students will explore the basic principles involved in the process of sound reinforcement and recording, including microphones and the principles of sound transduction, basic analog audio electronics, device interconnection, shielding and grounding, analog- to-digital conversion, magnetic recording processes in both analog and digital systems, and standard practices of recording, mixing, editing and mastering. Studio and live sound equipment are used in class, in studio exercises, and student projects.

Music Business Seminar (MUS427) - This course provides students with the opportunity to explore the current state and the future of the recording industry, music publishing industry, and music industry and intellectual property law. Students conceive and develop ideas and proposals for musical entrepreneurship, and create an individual project that draws together work from previous courses and their own musical and professional experience.

  • Singer
  • Instrumentalist
  • Beatmaker/Emcee/DJ
  • Producer
  • Songwriter
  • Arranger
  • Orchestrator
  • Director/Conductor
  • Live sound engineer
  • Recording engineer
  • Content Creators
  • Walt Disney World
  • Rock & Roll Hall of Fame
  • Collins Avenue Entertainment
  • Rouse Theatre



Bradley Rees
Bradley Rees

Bradley Rees

Assistant Professor of Music

Music Department Director

School of Arts & Sciences
Degrees & Certificates
  • B.A., George Mason University
  • B.Mus., George Mason University
  • M.Mus., University of Northern Colorado

Bradley Rees

Brad Rees serves as Director of the Tiffin University Music Department, where he coordinates TU's new ProMusic degree program, and also directs the award-winning a cappella ensemble Up in the Air, conducts University Choirs, and teaches voice, music theory, and music production & engineering. A leader in contemporary a cappella and vocal jazz education for two decades, Brad has served as the Assistant Director of Jazz Studies at the University of Northern Colorado, on the faculty at Iowa's School for Music Vocations, and on the jazz faculty at Bowling Green State University.

A frequent clinician at vocal music festivals across the US and Canada, he is a regular judge for ICCA, ICHSA and show choir competitions throughout the Midwest, and has served on the faculty of Halewyn Jazz Workshop in Belgium and many other summer workshops and camps.  His ensembles have appeared across the United States and Canada, at the Salzburg Music Festival in Austria, at the United Nations in New York and Geneva, and on tour in the Republic of China, Germany, the Czech Republic, and South Africa. His choirs have also performed on several national TV broadcasts.

His own performing credits include appearances with Ben Folds, Bobby McFerrin’s Voicestra, Joe Williams, George Shearing, African gospel artist Rebecca Malope, and others. He sang with the Grammy-nominated vocal jazz quintet, The Axidentals, with Phil Mattson’s Voices, and in residence at the Smithsonian Institution.

Brad is currently completing a DMA from Boston University, received a Master of Music degree in Choral Conducting from the University of Northern Colorado, and holds degrees in music and public relations from George Mason University in Virginia. He has served in leadership  positions for the Ohio chapters of IAJE and ACDA, and his compositions and arrangements are available through UNC Jazz Press.

Bradley Rees Assistant Professor of Music
Nathan Santos
Nathan Santos

Nathan Santos

Instructor of Music

Director of Commercial Music - Instrumental

School of Arts & Sciences
Degrees & Certificates
  • B.M., Wilkes University
  • M.M., University of Miami

Nathan Santos

Professor Santos is the Director of Instrumental Commercial Music at Tiffin University in Ohio. Awarded the 2013-14 “Faculty Member of the Year”, he directs the touring group, DFX, which has visited areas throughout PA, Ohio, New York and North Carolina. He also has assembled the TU Big Dragon Band, directs the Concert Choir, and teaches various courses including Advanced Musicianship, Analysis of Music, Rhythm Section Methods, Pedagogy, Music Appreciation, and an interdisciplinary cultures course focused on the Canadian progressive rock band, Rush. He also teaches bass, guitar, and jazz piano, and is a primary piano accompanist for ensembles and students.

Mr. Santos is originally from Wilkes-Barre, Pennsylvania. He received his B.M. from Wilkes University (1992) as a music performance major, with an emphasis in bass and voice. He received his M.M. in Studio Jazz Performance from the University of Miami, Florida (1994) where he also studied with Dr. Lucas Drew. He has previously served on the faculties of Indiana University of PA, St. Francis University, Penn State University, Main Campus and the University of Pittsburgh-Johnstown.

He has actively participated in PMEA events including guest conductor for District Jazz Choirs in Districts 6, 8, and 9. He was a guest clinician in the PMEA State Conference in Hershey, PA, collaborating with respected vocal educator, Elizabeth Good, in a seminar entitled, “Cooking Up Some Vocal Jazz: Appetizers to a Full Course Meal,” and also in the State Conference in Pittsburgh, PA demonstrating the versatility of the bass.

As a 20-year former resident of Johnstown, he served as Principal Bass of the Johnstown Symphony Orchestra, regularly performed with Jazz In Your Face Big Band, Acousticity, Soy Bomb, Brex, and White Noise. He served as Co-Director of Music Ministry at Westmont Presbyterian Church from 1999-2012. He has shared the stage with such notable performers as Bernadette Peters, Ben Folds, Joe Morello, Olivia Newton-John, Sherryl Milnes, Lou Christie, John Blake, Jr., George Young, Marvin Stamm, Scott Lavender, Mike Tomaro, Andy Narell, Dave Samuels, Five By Design, River City Brass, Steve Fidyk, Ed Soph, Jonathan Kreisberg, Carrie Tillis, and many others. He has been a pit musician in many musical theater productions for organizations including the Mountain Playhouse (Jennerstown, PA), and various high schools throughout Pennsylvania and Ohio. He has appeared on several recordings including Family Arts Theatre, Terminal Degree, Stanley Chepaitis, Mark Weakland and Rachel Allen, which can be found on iTunes, Amazon, and CD Baby.

Nathan Santos Instructor of Music

Ben Herrick

Instructor of Music and Bands

Tiffin University Band Director

School of Arts & Sciences
Degrees & Certificates
  • B.S., University of Toledo
  • M.M., University of Cincinnati

Ben Herrick

Professor Ben Herrick is the new Tiffin University Band Director.  He has a Masters of Music Education from the University of Cincinnati, and Bachelor of Science in Music Education from the University of Toledo, and comes to Tiffin University with twenty years teaching and band director experiences at both the college and high school levels.  Professor Herrick performed professionally for various styles and genres of music, and is both a music composer and arranger.

Ben Herrick Instructor of Music and Bands

Alexandra Manfredo

Instructor of Voice and Commercial Music

School of Arts & Sciences
Degrees & Certificates
  • B.M., Milliken University
  • M.M., University of Miami

Alexandra Manfredo

Professor Alexandra I. Manfredo has joined Tiffin University as a Instructor of Choir and Commercial Music.  She has a Master of Music in Jazz Performance from the University of Miami, and a Bachelor of Music in Commercial Music in Voice Music.  Professor Manfredo has an expertise in vocal Performance: Jazz, Pop, and Contemporary, Small and Large Vocal Jazz Ensembles, songwriting, Commercial/Contemporary music ensembles, Theory/Ear Training, and Vocal Pedagogy, and teaching experience from the University of Miami and Superior Academy of Music.

Professor Manfredo was the Bandleader and writer of the "Alex Manfredo Project" performing with artists: Gretchen Parlato, Cyrille Aimee, James Newton Howard, and Shelly Berg, as well as numerous Jazz performances and awards from both the University of Miami, and Millikin University.

Alexandra Manfredo Instructor of Voice and Commercial Music


  • "Tiffin University was my top choice when searching for colleges. I knew with nationally recognized Criminal Justice Programs, I would receive the best education for my future career goals. Because my undergraduate experience was so positive and rewarding, I have pursued my Master’s Degree in Criminal Justice at TU working as a graduate assistant for First-Year Programs. As a GA, I have been able to give back to an institution that has given so much to me and my fellow classmates. Go Dragons!”

    – Sean M. Durocher, Class of 2015

  • "TU gave me the extra boost needed to move forward with accomplishing my dream of becoming a small business owner. With the help and encouragement of my professors and coach, I was able to take that leap into the business world knowing I could not succeed if I did not take risks."

    – Emily Miller

  • "Tiffin is a small and very safe town. It is closely located to three international airports. People who live in this town are very friendly and open-minded to other cultures. As an international student, Tiffin University has been a good decision for me.”

    - Omar Alfehri, Saudi Arabia

  • "I chose Tiffin University because I heard so many great things about it from other students. Now that I am here, I am very happy. TU has numerous resources on campus, such as the Pfeiffer Library and Student Success Center. These places offer assistance for all of my academic needs."

         - Ali Alshehri, Saudi Arabia

  • "Tiffin University is the college that has helped me grow into the person that I am today. While at Tiffin, I have made unforgettable memories and friends. I continued my education at The University of Toledo College of Law. Although I am moving on, I will never forget everything I have gained from my time at Tiffin University."

    – Jessica Paule, Class of 2015

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