- Ygor Bortolato, Brazil
It’s not for everyone, but it is for those who love a challenge. Ever-changing, public relations requires skills that encompass journalism, persuasion, social media, news messaging and good ol’ fashioned talking. At TU, you will learn how to take a company to the next level, resolve conflict, create campaigns and develop strategies that will make you invaluable to any business you promote.
Public Relations: The Image-Makers
Managing organizational and individual images and campaigns is big business in today’s real world, and it takes the right kind of talented Public Relations professionals to make it all happen. At Tiffin University, we offer you the practical training you’ll need for your successful entry into this fast-paced field. With our Public Relations Concentration, you’ll learn the writing, conceptual, and planning and strategy skills so valued by the Public Relations profession.
Core Curriculum of the School of Arts & Sciences 49 hours
Communication Major 24 hours
Concentration 15 hours
- COM218 News Writing
- COM329 Writing for Electronic Media
- COM350 Fundamentals of News Production
- COM416 Public Relations Cases, Campaigns and Nonprofits
- COM441 Organizational Communication and Conflict Resolution
Total BA hours 121-123 hours
This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.
On Campus - Offered in a 15-week semester format with start dates of January and August
News Writing (COM218) - This course covers methods of gathering and evaluating news and writing typical news stories. Practice work covering assignments and preparing copy. This is a writing intensive course.
Writing for Electronic Media (COM329) - Introduction to writing styles and techniques used in electronic media. Includes creating copy for advertising, promotion, and news, and scripts for media programs. This is a writing intensive course.
Elements of News Production (COM350) - This course introduces students to news production techniques through participation as a staff member of the student newspaper. Students will explore reporting and writing news stories, photojournalism, copy editing and layout and design of the newspaper in a multimedia format, using print and electronic platforms. Students will have the opportunity to create a portfolio of their work as well as learn transferable skills for a variety of employment settings. In addition, this course gives students the opportunity to learn problem-solving skills individually and in a group setting.
Public Relations Cases, Campaigns and Nonprofits (COM416) - This course covers the theory and practice of producing the public relations material used in campaigns to promote and interpret personal, institutional and organizational objectives and activities. This will include an exploration of the challenges nonprofit organizations face in analyzing and executing public relations strategies to achieve organizational goals and objectives. Students will work with a client in researching and apply problem-solving techniques to an actual case for a major project.
Organizational Communication and Conflict Resolution (COM441) - This advanced course examines interpersonal and group relationships and patterns of communication within organizations. This includes the way individuals relate to each other personally, in groups and as leaders and followers. The course is competency based, the material is designed to increase knowledge, create an awareness of values, and build sensitivity to the different situations organizations face in an increasingly complex social, cultural and economic world. Conflict as a communications phenomenon is also explored. By the end of the course, students will have an understanding of the challenges of communicating within an organization and possess the skills necessary to analyze and address organizational communication issues.
- Copywriter or Editor
- Director of Communications
- Director of Social Media
- Graduate or Law School
- Media Buyer
- Promotional Specialist
- Public Affairs Specialist
- Cleveland Clinic
- Cuyahoga Community College
- Lorain County Community College
- Lowe's Companies, Inc.
- Marathon Petroleum Corporation