Bachelor of Business Administration

Digital design is not just about looks. It is about how it makes you feel, if it inspires, if it calls for action and, if it works. TU’s digital innovation and design program is a pioneering STEAM degree, which blends the arts, technology and business. Major courses are taught by art and computer information systems faculty in the lab and the studio, and will match your design talents to people’s needs and that will create a successful business strategy.

The digital innovation and design degree creates an opportunity for students to work across curricula from the School of Business and the School of Arts and Sciences. Tiffin University has identified the need for a degree that integrates the creative, expressive and skills aspects of arts and computer information systems courses while grounding these skills incore business understandings. The curriculum includes lecture, lab and studio courses drawn from the School of Business core, five courses in computer information systems, four art courses, communications and marketing courses. 

Core Curriculum of the School of Business 18 hours
Digital Innovation and Design Major 30 hours

  • ART130 3-Dimensional Foundations 
  • ART325 Graphic Design
  • ART340 Topics in Art History
  • ART420 Interactive Digital Design
  • MKT253 Marketing Communications
  • CIS201 Visual Programming
  • CIS412 Project Management
  • CIS470 Internships
  • MGT434 Design Thinking and Process

Total BBA hours 121

 

This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.

On Campus - Offered in a 15-week semester format with a start date of January and August

There are no related concentrations available

3-Dimensional Foundations  (ART130) - This hands-on, introductory course will introduce students to the language and experience of 3-dimensional form. Assignments will encourage students to develop concepts, work through ideas, to experiment and to embrace risks in the design process. Both traditional as well as non-traditional 3-dimensional media will be emphasized. Students are exposed to the role of 3-dimensional concepts as a basis for sculpture, architecture and industrial design. Problem solving on an individual and group level is stressed.    

Graphic Design (ART325) - This course will investigate the mechanics of visual perception using digital design tools. Focus will be on the formal properties of design including space, line, plane, mass, shape, texture, and color; and the organizational fundamentals of unity, balance, rhythm and movement. Students will prepare and produce a series of digital design projects that are relevant to professional practices. Emphasis will be given to the principles of planning and visual thinking needed to communicate ideas. Problem solving on an individual and group level will be stressed.    

Interactive Digital Design (ART420) - This course examines the aesthetic, conceptual and technical foundations of new media art-making. Students explore the form and space of new media images through a wide variety of materials and media, including creating and editing digital images, audio and video and embedding multimedia in Web pages. The course emphasizes strategies for idea generation and story-telling on multiple platforms through hands-on production of new media art combined with discussion of its place in contemporary society.

Programming (CIS201) - Introduces structured programming using a programming language such as Visual Basic. The student will learn to design and develop Windows based applications that are event-driven (point and click). Record structures will be developed along with file storage and manipulation techniques. The course will expose the student to the object-oriented programming environment.

Marketing Communications (MKT253) - This course deals with operation and management of the advertising and promotion function with respect to both its positions within the marketing system and its relationship to the other business functions.

  • Advertising, Promotions Manager
  • Art Director
  • Creative Director
  • Graphic Designer
  • Multimedia Artists
  • Photographer
  • Project Manager
  • Web Developer
     
  • Computer Sciences Corp.
  • Cooper Industries
  • Genscape, Inc.
  • Liberty Center Local Schools
  • Marathon Petroleum LLC
  • Maumee City Schools
  • Speedway LLC
  • Toshiba Business Solutions
  • Thompson Hine LLP
  • Uni-grip, Inc.
  • Webster Industries

Faculty

Laura A. Ketter
Laura A. Ketter Associate Professor of Computer Information Technology & Management
George Miller
George Miller Assistant Professor of Computer Information Systems
Lee Fearnside
Lee Fearnside Associate Professor of Art

Testimonials

  • "TU gave me the extra boost needed to move forward with accomplishing my dream of becoming a small business owner. With the help and encouragement of my professors and coach, I was able to take that leap into the business world knowing I could not succeed if I did not take risks."

    – Emily Miller

  • "I chose Tiffin University because I heard so many great things about it from other students. Now that I am here, I am very happy. TU has numerous resources on campus, such as the Pfeiffer Library and Student Success Center. These places offer assistance for all of my academic needs."

         - Ali Alshehri, Saudi Arabia

  • "TU wasn’t just the place I went to get my degree. It was the place I grew up and I am forever thankful for my Dragon family. It’s always a great day to be a Dragon.”

    – Allison Marie Staunton, Class of 2016

  • "Tiffin University was my top choice when searching for colleges. I knew with nationally recognized Criminal Justice Programs, I would receive the best education for my future career goals. Because my undergraduate experience was so positive and rewarding, I have pursued my Master’s Degree in Criminal Justice at TU working as a graduate assistant for First-Year Programs. As a GA, I have been able to give back to an institution that has given so much to me and my fellow classmates. Go Dragons!”

    – Sean M. Durocher, Class of 2015

  • "What I love about Tiffin University is the fact that I am learning about real-life experiences inside the classroom. Once I graduate, I know I will be prepared for a career in my field. I am thankful for the support I have received from my professors and classmates."

    - Hasan Abdul Elah, UAE

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