Master of Business Administration

MBA with a concentration in Data Analytics

More than ever, today’s global economy requires a deeper understanding of products, customers, competitors and strategies. The world of business is quickly converging to a personalized market for goods and services that requires a thorough understanding of what customers want, when they want it and where they want it. 

Graduate Program Tabs

The goal of the TU MBA Data Analytics concentration is to introduce students to the tools and techniques that Data Analysts use to examine data in order to draw meaningful and actionable conclusions. Students will learn how to gather data, examine the suitability of the data, determine relevant models, calculate parameters of the models using software, interpret and communicate the results and suggest strategies to improve business performance. 

Our program is unique in several ways:

  • Courses taught by real faculty with expertise in analytics
  • Live interaction with and access to faculty
  • A highly robust curriculum that includes such topics as data acquisition, management of data, use of statistical software to produce intelligent outcomes, knowledge of concepts that advance the understanding of “what and why to do” and data visualization and presentation
  • “Hands on” use of real data to advance understanding of concepts
  • Case based format to further reinforce the understanding of concepts
  • Capability to complete the concentration in less than a year
  • Cost that is very reasonable and highly competitive
  • A high Return on Investment (ROI), based on industry trends

Data Analytics Concentration 12 hours

  • DAX 511 Data Mining
  • DAX 521 Descriptive & Inferential Statistics
  • DAX 631 Advanced Inferential Techniques
  • DAX 641 Data Visualization & Presentation

MBA Core Curriculum 24 hours

  • MGT 515 Managerial Business Foundations**
  • MGT 516 Fundamentals of Quantitative Business**
  • MGT 522 Human Resources
  • MKT 523 Marketing Management
  • ECO 524 Managerial Economics
  • MGT 526 Quantitative Business Analysis and Research
  • FIN 612 Managerial Finance
  • MGT 614 Global & Transnational Management
  • MGT 621 Org Analysis and Design
  • MGT 622 Strategic Management
  • MGT 623 Legal & Ethical Issues in Management
  • MGT 630 Innovative Decision Making

**MBA core courses required of non-business undergraduate majors, international students and special admit applications.

Total MBA 36 hours

 

This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.

Online: Two 7-week terms per semester starting in January, March, May, July, August and October

On Campus: Two 7-week terms per semester starting in January, May, August and October

- Core MBA, Leadership & Change and Data Analytics courses are offered online or on campus; remaining concentration courses are offered exclusively online.

Data Mining (DAX511) - In this course, students will learn how to load different types of data files into a usable format as well as levering external data sourcs with internal data. Students will become proficient with articulating problem solving techniques that involves data from different sources and the value external data sources can provide to organizations

Descriptive & Inferential Statistics (DAX521) - In the course, students will develop techniques to help visualize and understand the data gathered. Students will also learn how to draw inferences from the data using some simpler models and statistical techniques. 

Advanced Inferential Techniques (DAX631) - This course will focus on building and using different tools to find information within the data sets retrieved. Students will be expected to review data sets and find value within the data sets for the data owners. The data can answer questions and it can generate additional questions to be asked using SAS and SPSS software.

Data Visualization & Presentation (DAX641) - This course will conclude concepts in data analytics and statistics to allow students to complete the process of answering a question through statistical analysis. Students will discuss how to build an appropriate model; what data to include in the model; how to interpret and make predictions from the model; and, finally how to present your results to people who are unfamiliar with data analytics in a clear and concise manner.

Faculty

Shane Parendo, Ph.D.
Shane Parendo, Ph.D.

Shane Parendo, Ph.D.

Parendos@tiffin.edu
419-448-3377

Assistant Professor of Economics

School of Business
Degrees & Certificates
  • Ph.D., University of California, Santa Barbara
  • M.A., University of California, Santa Barbara
  • B.S., University of Minnesota, Twin Cities M.S., University of California, Santa Barbara

Shane Parendo, Ph.D.

After completing a Master's degree in Physics at the University of California, Santa Barbara, Professor Parendo found his interests lied more in the area of Economics, one of his two minors as an undergraduate. At UCSB, he taught several finance classes as a graduate student while pursuing research in several fields, including Microeconomic Theory, Mathematical Economics and Game Theory.

Prior to joining Tiffn University full time in 2011, Shane was an instructor for both the University of Cincinnati and Oregon State University where he taught Introductory Macroeconomics, Introductory and Intermediate Microeconomics and a graduate class in Industrial Organization. He is a member of the American Economic Association and the Econometric Society.

Shane Parendo, Ph.D.
Assistant Professor of Economics
Shane Parendo, Ph.D.
Assistant Professor of Economics
Perry Haan, D.B.A.
Perry Haan, D.B.A.

Perry Haan, D.B.A.

Haanpc@tiffin.edu
419-448-3350

Professor of Marketing

School of Business
Degrees & Certificates
  • B.S., The Ohio State University
  • M.B.A., Xavier University
  • D.B.A., University of Sarasota

Perry Haan, D.B.A.

Dr. Perry Haan has worked as a faculty member and administrator in higher education since 1986. He was won teaching awards at three different institutions of higher learning. He has taught in eight countries outside the U.S. He won the 2016-2017 Tiffin University Scholarship Award. In 2017 he was awarded a Fulbright Scholarship to teach and conduct research in Nepal. In 2010 he was awarded a Fellowship by the International American Association of Financial Management for his teaching and academic work in international markets.

Haan earned his Doctor of Business Administration from the University of Sarasota, Master of Business Administration from Xavier University and Bachelor of Business Administration from The Ohio State University. He has authored or co-authored over ninety peer reviewed articles that have appeared in conference proceedings and journals, including the Journal of Marketing in Higher Education and the International Journal of Sports Marketing & Sponsorship. He co-authored a textbook, Practical Statistics for Business. His research interests include entrepreneurship, international business, ethics, sales and sales management, education marketing, sports marketing, and leadership.

Perry Haan, D.B.A.
Professor of Marketing
Perry Haan, D.B.A.
Professor of Marketing

Testimonials

  • “I began my collegiate journey at Purdue University, where I was recruited out of high school. After a few years there I decided it was best if I left and went somewhere else. I didn't really explore many options outside if Tiffin. I knew the coaches here and knew that at the end of the day, even without athletics, I could see myself attending the university. I didn’t look at the size of TU as a deciding factor, I looked more at the people that were there and the quality of education and the product that was offered - and it was the best fit for me.”

    Coy Blair
    Class of 2017, MBA Graduation 2019
    Logan, Ohio

    Students in game room
  • "I chose Tiffin University because I heard so many great things about it from other students. Now that I am here, I am very happy. TU has numerous resources on campus, such as the Pfeiffer Library and Student Success Center. These places offer assistance for all of my academic needs."

         - Ali Alshehri, Saudi Arabia

  • "I chose Tiffin because it is a university with people from all parts of the world, and the fact I could be here and meet all of them is simply amazing. Better yet, I came here for swimming and it was an honor for me to be a part of TU’s newest athletic program.”

    - Ygor Bortolato, Brazil

  • "Tiffin University was my top choice when searching for colleges. I knew with nationally recognized Criminal Justice Programs, I would receive the best education for my future career goals. Because my undergraduate experience was so positive and rewarding, I have pursued my Master’s Degree in Criminal Justice at TU working as a graduate assistant for First-Year Programs. As a GA, I have been able to give back to an institution that has given so much to me and my fellow classmates. Go Dragons!”

    – Sean M. Durocher, Class of 2015

  • “The way we see it, we’re not taking risky chances with the students we enroll. We’re taking motivated students and giving them opportunities they never thought were possible.”

    - Jeremy Marinis, Executive Vice President for Enrollment Management and Student Affairs

    Students in game room

Have a Question?