Bachelor of Business Administration

Sports Management

Sometimes you learn. Sometimes you win. Sports go beyond the field of play. Learn the business of sports and recreation with classes that focus on sports analytics, legal issues, branding and pricing and contracting. Be a winner, like our students who have built and maintained websites, attended sport business conferences, served on committees for leadership development programs and designed campaigns for re-branding a franchise.

All Bachelor of Business Administration (BBA) – Sports majors fulfill their academic requirements for graduation by completing 121 hours of course work which, includes a minimum of 200-contact hours in a sports or recreation internship experience.

What You Can Expect From Your Major:

The purpose of the Tiffin University Sports Management major is to promote, stimulate, and guide study, research, and professional career development in the area of sport and recreation management (broadly interpreted). A primary component of the program is an integration of theory with practical requirements.

Your Ticket To The Big Time

TU notables include the NFL Vice President of Player Development, a majority team owner of a minor league franchise, an NFL scout, a former Assistant GM, a two-time NFL Super Bowl wide receiver, and a PGA tournament director.  In 2009-2010, students interned with the Cleveland Indians, Women’s Sports Foundation, Salem Red Sox, LRMR (LeBron James) Marketing Company, Lake Erie Monsters, Columbus Crew, the Greater Cleveland Sports Commission, and the Tampa Bay Sports Commission.

Several courses in The BBA and MBA are taught by a certified NBA sports agent, President of the National Olympians Association in Sierra Leone [Africa] and the former Director of Media Relations for the Boston Celtics and Marketing Coordinator for the Atlanta Braves.

Consider some of the other locations TU alumni and students work, have worked, or interned: Cleveland Browns; Pittsburgh Steelers; Tennessee Titans; Buffalo Bills; Milwaukee Brewers; Salem Red Sox; Indianapolis Pacers & Fever; Indianapolis Colts; St. Louis Cardinals; Atlanta Braves; Toledo Mud Hens; Akron Aeros; Lake Erie Monsters; Florence Freedom; Rockford Thunder; Philadelphia Force; Greater Cleveland Sports Commission; Detroit Metro Sports Commission; Mid American Conference; NCAA Final Four; ESPN Detroit Radio; Penn State University Athletics; Wake Forest University Athletics, the NFL Players Association; and IMG.

Sports Management Club - The student-led Sports Management club meets the first Wednesday of the month during the school year to coordinate practicum opportunities.  Members work many of the TU athletic events and organize a co-ed volleyball tournament fundraiser. The past several years have featured speakers from Cleveland Cavaliers, NHL Columbus Blue Jackets; The Ohio State University Athletic Department; the Detroit Tigers; and the National Fastpitch Softball League. For the past few years the club has financed student members to attend the Ohio Parks and Recreation Student Conference, the NCAA Women’s Leadership Symposium; and special tours with the Cleveland Cavaliers and Dayton Dragons.

Core Curriculum of the School of Business 18 hours
Sports core 15 hours
Concentration 15 hours

  • SRM160 Introduction to Sport and Recreation Management 
  • LAW260 Legal Issues in Sports and Recreation
  • SRM360 Business of Sports 
  • SRM405 Sports Analytics
  • SRM475 Internship and Professional Development Seminar 

Total BBA hours 121

 

This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.

On Campus - Offered in a 15-week semester format with a start date of January and August

All Sports Management offered

Legal Issues in Sports and Recreation (LAW260) - Title IX, risk management, tort, liability, agency, contract, antitrust, constitutional, labor law and intellectual property law are examined as applicable for managers in the sport and entertainment industry. Actual court cases concerning legal issues are presented relating to sport events, special events, athletics, the hotel industry, tourist attractions, amusement parks and recreational settings.    

Introduction to Sports and Recreation Management (SRM160) - This course will give students a fundamental understanding of the career avenues in sport and recreation. Industry specialists present an eclectic orientation of the sport and recreation field. Academic topics include industry definitions, evolution, curriculum components, experiential learning, career and internship opportunities, applied and theoretical research, leadership, governance and ethics.    

Business of Sport (SRM360) - Course covers topics relating to league structures, the management of sporting clubs, branding and pricing, sponsorship, media contracting, financial valuation and facilities development in a variety of sport settings. The primary method of instruction is case development and analysis. This is a writing intensive course.

Sports Analytics (SRM405) - The focus of this class is applying analytic techniques to the decisions that athletes, coaches, general managers, and other decision makers encounter in the sports world. Tools used in the class will include statistics, probability, regression analysis and hypothesis testing.    

Internship and Professional Development Seminar (SRM475) - Students majoring in Sport and Recreation Management or Hospitality and Tourism will be required to gain a minimum of 150 hours of volunteer or paid practicum experience related to their chosen field. Hours may be accumulated from May 15 during the summer preceding the class. In addition, the course will cover such elements as interviewing, dining etiquette and business career information.

  • Amateur and professional sports
  • Athletic clubs
  • Graduate School
  • High school and college athletic departments
  • Parks and recreation facilities
  • Sporting goods firms
  • Sports complexes
  • Stadium and Arena Management
  • Cleveland Indians
  • Cleveland Browns
  • Cleveland Cavaliers
  • National Football League
  • Pittsburgh Steelers
  • Tiffin Parks & Rec

Faculty

Bonnie S. Tiell, D.S.M.
Bonnie S. Tiell, D.S.M.

Bonnie S. Tiell

Btiell@tiffin.edu
419-448-3261

Professor of Management

School of Business
Degrees & Certificates
  • D.S.M., United States Sports Academy – Sports Management and Human Resource Management
  • M.A., University of North Carolina at Chapel Hill – Sports Administration
  • B.S., Troy University – Physical Education N-12

Bonnie S. Tiell

Dr. Bonnie Tiell, Professor of Sports Management at Tiffin University, is recognized for her contributions to intercollegiate athletic administration and global sports governance.  Tiell collaborates with members of the World Olympians Association to supervise a humanitarian program for underprivileged youth in host cities. She has coordinated educational programs for groups at the Olympic Games in Athens, Greece; Beijing, China; London, England; and Rio de Janeiro, Brazil (2016).  Fifteen of her students served as official volunteers.  More information is available at http://tuolympics.weebly.com

Tiell has presented research, taught, or collaborated on sports projects throughout five continents.  She is a member of the United States Sports Academy National faculty. She joins Alfreeda Goff from Alden & Associates as the co-founder of the NCAA/NACWAA Women’s Leadership Symposium which has served almost 1500 female students and aspiring administrators in college athletics since 2001.  In her faculty role at Tiffin University, Tiell served as the NCAA Faculty Athletics Representative, Dean of Graduate Studies, and MBA Chair. Prior to her faculty appointment, Tiell served as Senior Woman Administrator and Assistant Athletic Director. She is a member of the TU Hall of Fame and has coached volleyball, softball (1993 national qualifier), tennis (2006 national qualifier), track, and basketball for Tiffin University [OH], Alfred University [NY], and Peace College [NC].

Tiell was named the United States Sports Academy 2014 Alumnus of Year and was awarded the Donahue Service Award by the NCAA II Great Lakes Intercollegiate Athletic Conference.  Tiell also was recognized as a recipient of the Region 4 Excellence in Teaching Award through the Accreditation Council of Business Schools and Programs and is a member of the Tiffin University Athletic Hall of Fame.  She contributes a monthly column on sport and social issues for the Advertiser-Tribune newspaper and is co-authoring a textbook for Jones & Bartlett Publishing on Human Resources in Sports: A Managerial Approach.  She resides in Tiffin, OH with her husband (Greg) and has two daughters.

Bonnie S. Tiell Professor of Management

Testimonials

  • "The aspects of Tiffin University that I really like include low tuition cost and the fact that there are generous scholarships available for international students. Tiffin’s quiet atmosphere makes it easy to concentrate on your studies, but the surrounding cities have plenty to explore including a vibrant entertainment scene.”

    - Xin Guo, China

  • "Tiffin is a small and very safe town. It is closely located to three international airports. People who live in this town are very friendly and open-minded to other cultures. As an international student, Tiffin University has been a good decision for me.”

    - Omar Alfehri, Saudi Arabia

  • "What I love about Tiffin University is the fact that I am learning about real-life experiences inside the classroom. Once I graduate, I know I will be prepared for a career in my field. I am thankful for the support I have received from my professors and classmates."

    - Hasan Abdul Elah, UAE

  • "I chose Tiffin University because of the curriculum, the online opportunities, and the fact that it is a brick-and-mortar school close to my home. I made many invaluable contacts through my TU experience."

    – John Carpenter

  • "Tiffin University is the college that has helped me grow into the person that I am today. While at Tiffin, I have made unforgettable memories and friends. I continued my education at The University of Toledo College of Law. Although I am moving on, I will never forget everything I have gained from my time at Tiffin University."

    – Jessica Paule, Class of 2015

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