"TU wasn’t just the place I went to get my degree. It was the place I grew up and I am forever thankful for my Dragon family. It’s always a great day to be a Dragon.”
– Allison Marie Staunton, Class of 2016
The game never ends. You can continue your game at the only university in the world that coordinates the Olympic academic experience. With a strong foundation from classes in sports marketing, facilities design and management and athlete development, TU students have the chance to travel to the Olympics, partner with the Cleveland Indians or serve as athletic directors of a NCAA football bowl series team. The finish line is there for you, waiting for you to win.
All Bachelor of Business Administration (BBA) – Sports fulfill their academic requirements for graduation by completing 121 hours of course work which, includes a minimum of 200-contact hours in a sports or recreation internship experience.
What You Can Expect From Your Major:
The purpose of the Tiffin University Sport Management major is to promote, stimulate, and guide study, research, and professional career development in the area of sport and recreation management (broadly interpreted). A primary component of the program is an integration of theory with practical requirements.
Your Ticket To The Big Time
TU notables include the NFL Vice President of Player Development, a majority team owner of a minor league franchise, an NFL scout, a former Assistant GM, a two-time NFL Super Bowl wide receiver, and a PGA tournament director. In 2009-2010, students interned with the Cleveland Indians, Women’s Sports Foundation, Salem Red Sox, LRMR (LeBron James) Marketing Company, Lake Erie Monsters, Columbus Crew, the Greater Cleveland Sports Commission, and the Tampa Bay Sports Commission.
Several courses in The BBA and MBA are taught by a certified NBA sports agent, President of the National Olympians Association in Sierra Leone [Africa] and the former Director of Media Relations for the Boston Celtics and Marketing Coordinator for the Atlanta Braves.
Consider some of the other locations TU alumni and students work, have worked, or interned: Cleveland Browns; Pittsburgh Steelers; Tennessee Titans; Buffalo Bills; Milwaukee Brewers; Salem Red Sox; Indianapolis Pacers & Fever; Indianapolis Colts; St. Louis Cardinals; Atlanta Braves; Toledo Mud Hens; Akron Aeros; Lake Erie Monsters; Florence Freedom; Rockford Thunder; Philadelphia Force; Greater Cleveland Sports Commission; Detroit Metro Sports Commission; Mid American Conference; NCAA Final Four; ESPN Detroit Radio; Penn State University Athletics; Wake Forest University Athletics, the NFL Players Association; and IMG.
Sports Management Club - The student-led Sports Management club meets the first Wednesday of the month during the school year to coordinate practicum opportunities. Members work many of the TU athletic events and organize a co-ed volleyball tournament fundraiser. The past several years have featured speakers from Cleveland Cavaliers, NHL Columbus Blue Jackets; The Ohio State University Athletic Department; the Detroit Tigers; and the National Fastpitch Softball League. For the past few years the club has financed student members to attend the Ohio Parks and Recreation Student Conference, the NCAA Women’s Leadership Symposium; and special tours with the Cleveland Cavaliers and Dayton Dragons.
Core Curriculum of the School of Business 18 hours
Sports and Recreation core 15 hours
Concentration 15 hours
Total BBA hours 121
This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.
On Campus - Offered in a 15-week semester format with a start date of January and August
Sports Marketing and Promotions (SRM235) - This course is designed to assist students in understanding the techniques of writing common to the sports business with a focus on social and digital media applications for successful marketing and promotion campaigns. Students will gain exposure to writing, designing, and editing a variety of documents used for sport sponsorship proposals, brand awareness campaigns, fan loyalty programs, marketing plans, endorsement deals and event fundraising plans. Students will apply fundamental principles of sport blogging, meeting deadlines and web layout for the internet.
Facilities Design and Management (SRM325) - Provides dynamic models and options for planning, maintaining and managing sport & entertainment facilities in the present and future. Concentration is on the design, maintenance, and full utilization of facilities that are realistic, cost efficient, environmentally sound and aesthetically pleasing. Topics include design, construction, refurbishing, finance options, risk assessment, risk management, security, operations and procedures.
Principles of Athlete Development (SRM220) - This course explores the physical, psychological, and emotional aspects of development for athletic performance at the youth & interscholastic, recreation and leisure, intercollegiate, professional and elite level. Issues will also address athlete development influenced by substance abuse, career-transition and off-field behaviors.
Supervision in Sports and Recreation (SRM315) - This course explores the responsibilities and duties of sport supervisors in the youth, scholastic, collegiate, club and professional sectors on a national and global scale.
Dr. Bonnie Tiell, Professor of Sports Management at Tiffin University, is recognized for her contributions to intercollegiate athletic administration and global sports governance. Tiell collaborates with members of the World Olympians Association to supervise a humanitarian program for underprivileged youth in host cities. She has coordinated educational programs for groups at the Olympic Games in Athens, Greece; Beijing, China; London, England; and Rio de Janeiro, Brazil (2016). Fifteen of her students served as official volunteers. More information is available at http://tuolympics.weebly.com
Tiell has presented research, taught, or collaborated on sports projects throughout five continents. She is a member of the United States Sports Academy National faculty. She joins Alfreeda Goff from Alden & Associates as the co-founder of the NCAA/NACWAA Women’s Leadership Symposium which has served almost 1500 female students and aspiring administrators in college athletics since 2001. In her faculty role at Tiffin University, Tiell served as the NCAA Faculty Athletics Representative, Dean of Graduate Studies, and MBA Chair. Prior to her faculty appointment, Tiell served as Senior Woman Administrator and Assistant Athletic Director. She is a member of the TU Hall of Fame and has coached volleyball, softball (1993 national qualifier), tennis (2006 national qualifier), track, and basketball for Tiffin University [OH], Alfred University [NY], and Peace College [NC].
Tiell was named the United States Sports Academy 2014 Alumnus of Year and was awarded the Donahue Service Award by the NCAA II Great Lakes Intercollegiate Athletic Conference. Tiell also was recognized as a recipient of the Region 4 Excellence in Teaching Award through the Accreditation Council of Business Schools and Programs and is a member of the Tiffin University Athletic Hall of Fame. She contributes a monthly column on sport and social issues for the Advertiser-Tribune newspaper and is co-authoring a textbook for Jones & Bartlett Publishing on Human Resources in Sports: A Managerial Approach. She resides in Tiffin, OH with her husband (Greg) and has two daughters.