SM3 Conference
Tiffin University’s Annual Sports Media, Marketing and Management Conference
Sponsored by US Bank, Wormley Family Foundation, and the School of Business in cooperation with the American Advertising Federation of Toledo

November 19, 2026
Tiffin University, Marion Center
2027 Featured Speakers
2026 Schedule
Meet the Team – Experts
Bobb Vergiels – Veteran Voice of MLB Tigers, NFL Lions, Mud Hens, Walleye
Bobb Vergiels
Voice of the Detroit Tigers, Detroit Lions, Toledo Mud Hens, Toledo Walleye
Bobb has been the voice of numerous professional and college sports teams and events. Some include: basketball tournaments, baseball games, soccer matches, the Detroit Tigers, University of Michigan, University of Toledo, Toledo Mud Hens, Toledo Walleye and the National Football League (NFL). He has announced over 4,000 games in his career. Bobb studied at Western Michigan University.
LinkedIN:
https://www.linkedin.com/in/bobb-vergiels-715b6991/
Jordan Stinson- Sport Destination Toledo
Jordan Stinson
Destination Toledo | Sports Relationship Manager
Jordan is the Sports Relationship Manager for Destination Toledo and has many years of sales and marketing experience in various professional industries. He is a graduate of Defiance College with a degree in Business Administration and Marketing.
LinkedIN:
Valarie Thompson- MadAveGroup
Valarie Thompson
MadAve Collective | Director of Development & AAF Toledo (Toledo Chapter of the American Advertising Federation) | President
Valarie is the Director of Development with MadAve Collective, a group of freelance graphic designers, writers, photographers, videographers, and web developers that connect with nonprofit companies in need of high-quality, affordable marketing. Additionally, Valarie serves as President of the Toledo Chapter of AAF. Valarie holds a BA in Graphic Design & Marketing from the University of Toledo.
LinkedIN:
Sophia Fisher- WGTE and Urban Adrenaline Sports
Sophia Fisher
WGTE | Head of Regional Business Development & Partnerships
Urban Adrenaline Sports | Urban Adrenaline Sports
Certified NIL Agent
Sophia is the head of regional business development & partnerships for WGTE Public Media. Sophia is also a certified NIL sports agent for Urban Adrenaline Sports. She holds degrees in education, urban planning, management/communications and public relations from The University of Toledo, the University of Michigan, and Ohio Northern University.
Nate Mullins โ Heart of Ohio Sports (Mullins Entertainment) | Owner
Nate Mullins
Heart of Ohio Sports (Mullins Entertainment) | Owner
Nate is the owner of Heart of Ohio Sport, a subsidiary of Mullins Entertainment. Heart of Ohio Sports specializes in live streaming high school sports, providing a platform for local athletes to showcase their talents. Additionally, they offer a range of digital media services, including video commercial production, graphic design, logo animation, and highlight reel creation. Their mission is to bring local sports to the forefront and support the community with high-quality media solutions.
LinkedIN:
Dr. Francis Dove Edwin – African Olympians Association
Dr. Francis Dove-Edwin is a humanitarian and a 2x Olympic sprinter (200 meters) who competed in the 1988 (Seoul) and 1992 (Barcelona) Olympics, reaching the quarterfinals. He won silver at the 1994 Commonwealth Games. Since 1996, he has continued to train athletes in Saudi Arabia and West Africa while appointed as President of the Sierra Leone Olympians Association and General Secretary of the African Olympians Association
From 1997-2008, Dove-Edwin worked at the Department of Physical Education and Exercise Science at California State University, Chico, teaching physical education & health classes and serving as the Project Manager for the Olympic Training Camp
He was appointed to the Sierra Leone Presidential Task Force in 2014 to stop the spread of Ebola, appearing multiple times on BBC and various news channels. He was instrumental in leading a worldwide #TargetEbola fundraising campaign and establishing emergency treatment centers in Freetown and surrounding areas. Dr. Dove-Edwin has represented his country multiple times as a delegate to the United Nations Assembly and has been honored for his humanitarian work in Ebola relief efforts.
Dr. Dove-Edwin has served as a lecturer and project director for a joint UNESCO and U.S. Department of Education youth sports, physical education, and peace project supporting nations like Sierra Leone, Mali, Guinea, and the Ivory Coast. He continues his humanitarian efforts, spearheading a Day with Olympians for underprivileged youth in the host cities of each Summer Olympics.
A graduate of California State University, Chico, Dr. Dove Edwin earned his doctorate from the United States Sports Academy.
LinkedIn: https://www.linkedin.com/in/dr-francis-h-t-dove-edwin-09628a17/
Chris Wormley – NFL Indianapolis Colts | Wormley Family Foundation
Chris, a native of Toledo, Ohio, is currently an in-studio sports analyst at BCSN Gameday Nation. A second team All-American and first-team Big Ten defensive end from the University of Michigan, Chris spent nine seasons in the NFL. Drafted by the Baltimore Ravens in 2017, Wormley also played for the Pittsburgh Steelers, Carolina Panthers, and Indianapolis Colts. During his college days, he assisted the game day marketing and promotions team for the Toledo Mud Hens. He and his wife Alexis are the founders of the Wormley Family Foundation which aims to improve education, fitness, and literacy for youth in Ohio and Michigan.
LinkedIn: https://www.linkedin.com/in/christopher-wormley-31b66589/
Emma Maloney – Cleveland Guardians
Emma is the communications and digital media coordinator at the MLB Cleveland Guardians. Through her experience in the sports industry, Emma is highly skilled in content, design, and communications. One of her early internships was with the Jefferson City Renegades in the Diamond Baseball League. Emma holds degrees in journalism, strategic communications, and print and digital reporting from the University of Missouri-Columbia.
LinkedIn: https://www.linkedin.com/in/emma-moloney-491133191/
Dylan Saunders – Learfield Sports: University of Toledo
Dylan is employed by Learfield Amplify as the Business Development Manager for Rocket Sports Properties at the University of Toledo. He began with Learfield in 2021 serving The Ohio State University as an Account Executive and eventually Revenue Generation Manager. Prior to working at Learfield, Saunders was an Inside Sales Representative for the MLS Crew. Dylan earned a Bachelor of Business Administration degree in Marketing and minor in Sports Management from Tiffin University.
LinkedIn: https://www.linkedin.com/in/dylan-saunders-785798152/
Jayson Geiser – University of Findlay – UFTV
Jayson is the Manager of Pulse TV at the University of Findlay, where he helps students learn about broadcasting and communications. He previously worked as an award-winning sportscaster for 25 years, both in front of and behind the camera, and served as Sports Director at WAOW and Wilo TV-35. He began his media career as a reporter and sports anchor for WWTV/WWUP-TV in Traverse City, Michigan. He has experience in sports broadcasting, reporting, writing, producing, editing, and leading teams.
LinkedIn: https://www.linkedin.com/in/jayson-geiser-24359112/
Brandi Wester – American Advertising Federation – Toledo
In addition to serving on the Board for the AAF of Toledo, Brandi is a marketing specialist for Reliance Inspections and the former Marketing Manager for MadAv Group.
Frank Maira – Tiffin University Sports Information
Frank Maira is the Sports Information Director at Tiffin University with more than a decade of experience in athletic communications and sports information. He previously worked at Ithaca College and Penn State Mont Alto, covering multiple sports, managing social media, and working with sports media. Maira holds a bachelorโs degree in broadcast & digital communications from Westminster College and a masterโs degree in sport management from Millersville University.
Tyler Wise – Tiffin University Sports Information
Tyler Wise is the Assistant Sports Information Director at Tiffin University with experience in athletic communications, social media, and event operations. He previously worked at Defiance College and Marietta College, covering multiple sports and assisting with postseason tournaments. Wise also has experience with the Akron RubberDucks, Orange Bowl Committee, Boca Raton Bowl, and NFL Draft, and holds a bachelorโs degree in sport management from Marietta College.
Russ Synder – Tiffin University Broadcasting
Russ has been the director of broadcasting at Tiffin University since 2014 and the voice of Dragon athletics since 2010. He also hosts the longest running program as host of Pool House Rocks on JEMP Radio. Prior to Tiffin University, Rus was the Chief Operator, Program Director, and On-Air Talent for BAS Broadcasting Inc. He earned a Bachelor of Administration and Broadcast Journalism degree from Tiffin University.
LinkedIn: https://www.linkedin.com/in/russell-snyder-08572550/
Lexie Roman – Ilitch Sports & Entertainment
Lexie works for Ilitch Sports + Entertainment, the operating arm for the MLB Detroit Tigers and NHL Detroit Redwings. Beginning as an Inside Sales Representative, she was quickly promoted to a Group Sales Account Executive. Prior to Ilitch Sports + Entertainment, Alexis was a recruiting specialist for McNeese State University football. She also interned as an operations assistant for Tiffin University football. Lexie participated on the swim and dive team while earning her bachelorโs degree from the University of Nebraska. She also earned her Master of Business Administration degree from Tiffin University.
LinkedIn: https://www.linkedin.com/in/lexie-roman/
Maddie Recker – Toledo Mud Hens & Walleye
Maddie is a Group & Season Ticket Consultant for the Toledo Mud Hens and the Toledo Walleye. She specializes in group sales, theme nights, and FEVO management, creating unforgettable experiences for fans and partners. Maddie earned her Bachelor of Business Administration degree in Sports Management from Tiffin University.
LinkedIn: https://www.linkedin.com/in/maddie-recker-9b7051202/
Matt Nye – Advertiser Tribune Sports | Editor
Matt is a writer and editor for the sports column at Advertiser-Tribune. He covers high school and college sports in the Seneca County and Tiffin area. Matt has been with the Advertiser-Tribune for over 10 years and values helping the community come together to support their local schools and sports. He studied print journalism at Bowling Green State University.
TJ Campana – Manager of Partnerships, Teamwork Online
TJ is in his eighth year with TeamWork Online. Prior to joining TeamWork, he was an Inside Slaes Associate for the NHL Carolina Hurricanes and an intern for USA Football and the Lexington County Blowfish minor league baseball team. Kaeleigh holds a Bachelor of Business Administration degree in Sports Management and Marketing from Western Carolina University.
LinkedIn: https://www.linkedin.com/in/tj-campana/
Devin Stith – Former Premium Sales and Service Rep, NFL Cleveland Browns
Stith began working for the NFL Cleveland Browns in 2022 as an Inside Sales Representative and quickly advanced to an Account Executive and a Premium Sales and Service Representative for Suites, a position he left in 2025. Prior to his role with he Browns, Stith worked as a promotional team member for the NBA Cleveland Cavaliers and for the Cleveland Monsters. He earned a Bachelor of Arts degree in Sports Management and Marketing from Baldwin Wallace University.
LinkedIn: https://www.linkedin.com/in/devin-stith-b67061139/
Katie Tiell – Content Creator, Tiffin University
Katie Tiell has worked in the Marketing and Communications Department at Tiffin University since 2024. Prior to joining the Dragonsโ staff, she served for three years as the Marketing and Communications Coordinator for Berkshire Girls Soccer Academy in Massachusetts. Tiellโs professional experience also includes freelance web design, journalism, and social media support for Between the Lines Sports, as well as serving as a project assistant for Liamar Media. Earlier in her career, she worked as a marketing and promotions intern with the Lake Erie Crushers, a social media specialist for Uptown Media, and a public relations intern with the Greater Cleveland Sports Commission. She earned a Bachelor of Arts degree in Communications and Emerging Media, with a minor in Sports Management, from Lynn University in Boca Raton, Florida, where she was also a member of the swim team. She later earned a Master of Humanities degree in Communication from Tiffin University.
LinkedIn: https://www.linkedin.com/in/katie-tiell/
Brad Barlog – Associate Athletic Director, Tiffin University
Barlog joined Tiffin University in 2026 as an Associate Athletic Director following two years as Director of Athletics and Student Development and an adjunct instructor at Delta College in Michigan. He previously held athletic administration roles at Saginaw Valley State University and Alma College. He is a certified regional referee for the U.S. Soccer Federation. Barlog received his bachelors of Arts degree in Recreation, Event Management and Leadership and a Master of Arts degree in Sports Administration from Central Michigan University.
LinkedIn: https://www.linkedin.com/in/bradleybarlog/
Jerry Snodgrass – Former Executive Director, Ohio High School Athletic Association (OHSAA)
Former Executive Director, Ohio High School Athletic Association (OHSAA)
Jerry Snodgrass spent his entire 48-year career teaching, coaching and administrating high school athletics. An Upper Sandusky native, Snodgrass attended the University of Tampa before graduating from Bowling Green State University in 1977 and continued on receiving his Masters Degree in Guidance and Counseling from the University of Dayton. He served as athletic director at Findlay High School before beginning a 10-year career as an Assistant Commissioner at the OHSAA and eventually as the Executive Director, a role he held until 2020. Snodgrass currently teaches in the masterโs program at Ohio University and is an Academic Success Coach at Terra State Community College.
Abby Landschoot – Inside Sales Rep – Ilitch Sports and Entertainment
Resource Partners
Meet the Team – Planning Committee
Past Conferences
2025 Recap
School of Business
- School Overview
- Undergraduate Programs
- Accounting
- Business Management
- Finance
- Healthcare Management
- Human Resource Management
- International Business
- Manufacturing Management
- Marketing
- Sports Management
- Sports Management โ Athletic Administration
- Sports Management โ Esports Management
- Sports Management โ Sports Marketing
- Supply Chain Management
- Crime Analysis Fellowship
- Innovation Fellowship
- White-Collar Crime Fellowship
- Graduate & Doctoral Programs
- Undergraduate to Graduate Pathways
- Events
- Academic Calendar & Bulletin
- Undergraduate Minors
- Accreditations
- Drone Academy
- Meet the Faculty
- The Center for Tiffin University and Dragon Core Curriculum
For More Information
Dr. Bonnie Tiell
Professor of Management
419.357.1381
btiell@tiffin.edu